Joe Gibbs Driven Introduces New Hot Rod Oil Created from NASCAR Technology
Denny Hamlin to Showcase New Product on No. 18 Toyota in NASCAR Nationwide Series Race at Dover

HUNTERSVILLE, N.C., (May 29, 2008) – Since its inception in November 2004, Joe Gibbs Driven, the automotive aftermarket division of Joe Gibbs Racing (JGR), has created some of the top oil products in racing.  A little over three years later, Joe Gibbs Driven expands it motorsports reach with the launch of Joe Gibbs Driven Hot Rod Oil. 

Designed specifically for hot rod and street rod applications, Joe Gibbs Driven Hot Rod Oil was born from the company’s successful formulation of high-performance racing oils and lubricants – products developed by JGR’s three-time NASCAR Sprint Cup Series championship-winning engine builder Mark Cronquist and used by JGR’s Sprint Cup and NASCAR Nationwide Series teams.

Denny Hamlin, a four-time Sprint Cup winner who honed his skills in the Nationwide Series with JGR, will carry the colors of the new Joe Gibbs Driven Hot Rod Oil in Saturday’s Heluva Good! 200 Nationwide Series race at Dover (Del.) International Speedway.

It’s a reunion of sorts as Hamlin’s first career Nationwide Series race came with Joe Gibbs Driven in November 2004 at Darlington (S.C.) Raceway.  Hamlin’s impressive eighth-place finish launched his career, but it also served as the launch for Joe Gibbs Driven and its line of racing oils and lubricants. 

“We knew both had potential,” said JGR team president J.D. Gibbs, who oversaw Hamlin’s growth in the Nationwide Series – a maturation process that included six wins and led to a full-time drive in Sprint Cup with the No. 11 team.  “It’s fun to hook Denny and Joe Gibbs Driven up again and look back at what both have accomplished.  We have high goals for Denny and Joe Gibbs Driven, and we look forward to what both are capable of in the future.”

“I was pretty excited to get a top-10 in my first Nationwide Series race with Joe Gibbs Racing,” Hamlin said.  “I know a little more now, and hopefully we can put the Joe Gibbs Driven Hot Rod Oil Toyota in victory lane on Saturday.  It’s a cool looking car and the sponsor is pretty appropriate.  With eight wins so far this year, these JGR Nationwide cars have been real hot rods.” 

Joe Gibbs Driven Oil has prospered in large part because of the organization’s exacting measures and attention to detail.  Joe Gibbs Driven Hot Rod Oil carries on that tradition.

Older-style engine configurations feature flat-tappet camshafts and pushrods just like NASCAR engines, and Joe Gibbs Driven Hot Rod Oil is designed to protect vital engine components in hot rods and street rods with the proper anti-wear additive package today’s conventional oils simply can’t deliver.   Joe Gibbs Driven Hot Rod Oil is even more effective for the niche market for which it was made, as it contains a unique storage additive designed to protect against rust and corrosion if the car sits idle for long periods of time.  It’s the same protective additive technology used by the U.S. Military for storing and shipping mechanized combat equipment. 

“We know NASCAR fans love cars, specifically, muscle cars and hot rods,” said Gibbs.  “Now there’s a product specifically designed by our team that millions of NASCAR fans can use in their hot rods and street rods – a product first proven by our race teams on the track.” 

Joe Gibbs Driven Racing Oil is the same oil used today by JGR, and it’s now used by thousands of racers across the country and on four continents because it provides superior protection and more horsepower.  Its new Joe Gibbs Driven Hot Rod Oil can be found at select dealer locations nationwide.  To find a dealer near you and to learn more about Joe Gibbs Driven, please visit www.JoeGibbsDriven.com.

-JGR- 

About Joe Gibbs Racing:

Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR, currently fielding three NASCAR Sprint Cup Series teams, two NASCAR Nationwide Series teams and a driver development program.  Its driver lineup consists of Tony Stewart, Denny Hamlin and Kyle Busch in the Sprint Cup Series; Stewart, Hamlin, Busch and Joey Logano in the Nationwide Series; and Marc Davis in the NASCAR Camping World Series East.  Based in Huntersville, N.C., and owned by Joe Gibbs – a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame – JGR has competed in NASCAR since 1992, winning three Cup Series championships and more than 80 NASCAR races, including three Brickyard 400s and the 1993 Daytona 500.

For Immediate Release
Contact Steve Boguski
Joe Gibbs Driven
(704) 944-5487 or sboguski@joegibbsdriven.com
www.JoeGibbsDriven.com



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